Brand Tone

Sophisticated, luxurious, global, and trustworthy.

Brand Values

• •Luxury
• •Quality
• •Ethical Sourcing
• •Global Reach
• •Customer Engagement

Best Practices

• •Use sophisticated language to convey luxury and quality.
• •Highlight the raw and virgin nature of the hair extensions.
• •Emphasize worldwide availability and international appeal.
• •Incorporate user-generated content (from TikTok, etc.) to build trust.
• •Clearly differentiate 'Dass Hair' from other businesses with similar names.

Social Perception

A provider of high-end, globally accessible hair extensions, trusted for quality and ethical sourcing, but potentially confused with other local businesses.

Copy Examples

• •Experience the epitome of luxury with Dass Hair's Raw & Virgin Hair Extensions. Worldwide shipping available.
• •Discover the Dass Hair difference: Unprocessed, ethically sourced hair for unparalleled quality and lasting beauty.
• •From Qatar to California, Dass Hair delivers premium hair extensions to discerning clients worldwide.
• •As seen on TikTok: See how Dass Hair transforms your look with our exquisite collection.
• •Invest in your beauty with Dass Hair – the ultimate choice for raw and virgin hair extensions.