Brand Tone

Assertive & Confident, Tech-Oriented & Feature-Focused, Slightly Controversial/Edgy (by association)

Brand Values

• •Convenience
• •User Empowerment (with emphasis on legitimate use)
• •Accessibility (balancing price and functionality)
• •Quality & Performance
• •Durability & Reliability
• •Ease of Use
• •Value for Money

Best Practices

• •Maintain a Confident but Grounded Voice: The 'largest store' and '30,000+ customers' claims should be used judiciously and, if possible, be verifiable to build trust, especially given existing skepticism.
• •Address Concerns Directly: Acknowledge community concerns about piracy and pre-order issues, and proactively offer solutions or clarifications.
• •Showcase Legitimate Use Cases: Highlight how the product can be used to manage legally owned games, emphasizing convenience and user benefits.
• •Focus on Technical Advantages: Clearly communicate the product's technical features and benefits, such as 'instant game switching' and '100% compatibility,' to build credibility.
• •Be Transparent About Pricing: Clearly explain the pricing structure for the Mig Switch and Mig Dumper to avoid perceptions of hidden costs or 'scams.'

Social Perception

Aim to shift the perception from a potentially problematic device for piracy to a convenient and user-friendly tool for managing legally owned games. Address concerns about trustworthiness and legitimacy by being transparent and proactive.

Copy Examples

• •Mig Switch: Instant game switching, 100% compatibility. The ultimate solution for your Nintendo Switch game library.
• •Join 30,000+ satisfied customers. Experience the convenience of Mig Switch today!
• •Take control of your game collection. Back up and manage your games with ease.
• •Unleash the full potential of your Nintendo Switch. Get the Mig Switch and simplify your gaming experience.
• •Mig Switch: The innovative solution for game management. Touch function, seamless switching, and more!