Brand Tone

Practical, Value-Oriented, Informative, Trust-Seeking

Brand Values

• •Accessibility to International Brands
• •Affordability/Value
• •Product Authenticity
• •Customer Service
• •Variety

Best Practices

• •Highlighting affordability and value without compromising perceived quality.
• •Clearly communicate the origin and authenticity of parallel imported goods.
• •Maintain a product-focused approach in descriptions, emphasizing ingredients and benefits.
• •Offer customer support and assistance with a practical and friendly tone.
• •Use clear and direct language, avoiding excessive hype or exaggeration.

Social Perception

A reliable source for affordable and authentic international beauty and skincare products, especially Korean brands, offering a practical and value-driven shopping experience.

Copy Examples

• •"Authentic Korean skincare at unbeatable prices. Shop our wide selection of parallel imports and save!"
• •"Discover the best deals on your favorite beauty brands. Original products, guaranteed."
• •"Looking for affordable skincare solutions? Our collection features top-quality ingredients for every skin type."
• •"We source directly to bring you the best value. Experience the difference with 28ebuy."
• •"Your go-to destination for authentic international beauty products. Shop now and discover amazing deals!"