Brand Tone

Gentle, relatable, eco-conscious, and slightly humorous.

Brand Values

• •Quality & Comfort
• •Health & Safety
• •Uniqueness & Style
• •Eco-Consciousness
• •Accessibility/Care

Best Practices

• •Maintain a gentle and trustworthy core in all communications.
• •Incorporate relatable parenting moments, especially on social media.
• •Use a touch of warmth and lightheartedness where appropriate.
• •Emphasize the quality, comfort, and safety of the products.
• •Highlight the brand's commitment to eco-consciousness and sustainability.

Social Perception

An approachable and modern brand that understands the needs and concerns of today's parents, while providing high-quality, safe, and eco-friendly clothing for their little ones.

Copy Examples

• •"Our softest collection yet, designed with your baby's delicate skin in mind. Made with organic materials for ultimate comfort and peace of mind."
• •"Because every baby is unique, their clothes should be too! Discover our stylish and eco-friendly outfits that celebrate individuality."
• •"Easy changes and all-day comfort? Yes, please! Our thoughtfully designed babywear makes life a little easier for parents."
• •*(Video of baby reacting to dad snoring)* 'Is Dad's snoring keeping you up too? Our organic cotton onesies are so comfy, even grumpy babies will find some zen. #sleepydad #angrybaby #organicbabywear'"
• •"Crafted with love and care, our organic baby clothes are gentle on the planet and even gentler on your baby's skin."