Brand Tone

Sophisticated & Appreciative, Inspirational & Creative, Passion-Driven, Accessible Elegance

Brand Values

• •Aesthetic Appreciation: A core value is the celebration of architectural beauty and design.
• •Quality Craftsmanship: Implied through the offering of prints and canvases, suggesting a focus on the quality of the art pieces.
• •Inspiration: Providing customers with art that inspires and enhances their living or working spaces.
• •Passion for Architecture: A deep-seated love for the field of architecture and its artistic expression.
• •Customer Satisfaction: Ensuring customers are pleased with the unique art pieces they purchase.

Best Practices

• •Develop a Brand Voice Guide: Clearly define the tone, language style, and key messaging points. Include 'do's and don'ts' for writing.
• •Focus on 'Why': Connect with the customer's appreciation for architecture. Don't just sell a print; sell the feeling, the history, or the inspiration behind the piece.
• •Use Evocative Language: Employ descriptive adjectives and verbs that reflect sophistication and artistry (e.g., 'meticulous,' 'iconic,' 'timeless,' 'captivating,' 'elevate').
• •Maintain Consistency Across Platforms: Whether it's a website product description, an Instagram caption, or a customer service email, the tone should feel consistently 'Arts of Architecture.'
• •Know Your Audience: Understand that your customers likely have an existing appreciation for architecture and design. Speak to their level of knowledge and passion without being overly technical or exclusive.

Social Perception

Customers likely perceive Arts of Architecture as a niche provider of specialized decor for those with an interest in architecture and design. They may be seen as a source for unique gifts or statement pieces. The brand is likely viewed as more artistic and refined than a general home decor store.

Copy Examples

• •Headline (Website Banner): Capture the Soul of Architecture. Adorn Your Walls with Timeless Design.
• •Product Description (Print): Experience the intricate beauty of [Landmark/Architectural Style] with this stunning giclée print. Every line and shadow meticulously reproduced to bring the essence of architectural mastery into your home.
• •Social Media Post (Instagram): Beyond bricks and mortar, architecture tells a story. What stories do your spaces tell? Discover pieces that resonate at Arts of Architecture. #ArchitecturalArt #DesignInspiration #HomeDecor
• •Email Subject Line (Promotion): An Ode to Design: Curated Architectural Art for Your Inspired Space.
• •About Us Snippet: At Arts of Architecture, we believe that great design deserves to be celebrated. We are passionate about bringing the world's most iconic and inspiring architectural art into the lives and homes of fellow enthusiasts.