Brand Tone

Enthusiastic and Passionate, Community-Oriented, Helpful and Customer-Focused, Local and Approachable, Professional yet Friendly.

Brand Values

• •Specialization/Expertise
• •Quality
• •Customer Satisfaction
• •Community Building
• •Passion for Sport

Best Practices

• •Know Your Audience, Speak Their Language: Understand who you're talking to (Padel enthusiasts, local community) and use language that resonates with them. For Axxa Sport, this means being enthusiastic and knowledgeable about Padel. If expanding to an English audience, maintain the passion but ensure clarity.
• •Define and Document Your Brand Voice: Clearly outline the characteristics of your brand's tone (e.g., enthusiastic, expert, friendly, supportive). Share this guide with anyone creating content.
• •Be Authentic and Passionate: Let genuine enthusiasm for the products and sport shine through. If you love Padel, let your customers feel that.
• •Focus on Benefits and Solutions: Highlight how your products and expertise help customers enjoy Padel more, improve their game, or solve a problem (e.g., finding the right racket).
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, social media, email marketing, and in-store interactions is aligned. This builds a cohesive and recognizable brand identity.

Social Perception

Positive within its Niche, Limited Wider Recognition (in Spanish/English searches), Trusted Local Retailer.

Copy Examples

• •Headline: Unleash Your Padel Power! Body: Stop dreaming, start playing! Axxa Sport has the latest rackets, shoes, and gear to elevate your game. Swing by our Jönköping store or shop online 24/7. Your court awaits! #AxxaSport #PadelPassion
• •Headline: Gear Up Like a Pro. Play Like a Champion. Body: At Axxa Sport, we live and breathe Padel. That's why we stock only the best brands and our own expertly designed Axxa line. Get personalized advice from our team and find everything you need to dominate the court. Visit us or axxasport.se!
• •Headline: More Than a Store, It's a Padel Community. Body: Join the Axxa Sport family! From expert tips to friendly faces, we're here to support your Padel journey. Follow us for the latest product drops, event news, and a shared love for the game. #PadelCommunity #AxxaSportFamily
• •Headline: New Arrivals! 🔥 Get Your Edge with Axxa Sport. Body: Fresh off the courts! Check out the newest Padel gear from top brands like Bullpadel, Adidas, and our exclusive Axxa collection. Fast shipping and secure shopping guaranteed. What are you waiting for? Shop now at axxasport.se!
• •Headline: Your Padel Journey Starts Here. Body: Whether you're a seasoned pro or just curious about the fastest-growing sport, Axxa Sport is your trusted partner. Quality equipment, expert advice, and a passion for Padel. Let's play! #StartPadel #AxxaExpert