Brand Tone

Knowledgeable & Expert, Service-Oriented & Customer-Focused, Approachable & Passionate, Value-Driven, Aspirational

Brand Values

• •Customer Satisfaction
• •Expertise & Quality
• •Affordability & Value
• •Passion for Wine
• •Transparency

Best Practices

• •Always Prioritize the Customer's Needs: Frame copy around how the product benefits the customer and solves their wine storage problems. Use "you" and "your" frequently.
• •Share Knowledge Generously: Incorporate tips, advice, and interesting facts about wine and wine storage to reinforce expertise. Link to blog posts or buying guides.
• •Maintain an Enthusiastic and Passionate Voice: Let a genuine love for wine shine through. Use evocative language that appeals to the senses and the joy of wine drinking.
• •Be Clear About Value and Affordability: If offering good prices is a key selling point, ensure this is communicated clearly without undermining the quality message.
• •Keep it Human and Approachable: Even though it's an e-commerce store, maintain a personal touch in communication. Use welcoming language and invite interaction (e.g., "Our experts are ready to help!").

Social Perception

A specialized retailer offering a focused range of products, A helpful resource for those looking for advice on wine coolers, A provider of good customer service, as suggested by their own claims and the nature of their communication, Focused on value for money, appealing to customers looking for affordable yet quality solutions.

Copy Examples

• •Headline: Your Perfect Wine, Perfectly Chilled. Expert Advice, Affordable Prices. Body: At Wijn-Koelkast.nl, we share your passion for wine. That's why we're dedicated to helping you find the ideal wine cooler without breaking the bank. Explore our range and let our experts guide you.
• •Headline: Don't Let an Off-Temperature Bottle Ruin the Moment. Body: Discover the secret to consistently great-tasting wine. Our curated selection of wine coolers ensures your collection is always stored at the perfect temperature. Quality, service, and value – that's our promise.
• •Headline: From Passionate Collector to Casual Sipper, We Have Your Cooler. Body: Whether you have an extensive collection or simply enjoy a good bottle with dinner, proper storage is key. Wijn-Koelkast.nl offers affordable, high-quality wine coolers for every enthusiast. Personal service guaranteed.
• •Headline: The Best Wine Deserves the Best Care. (Without the Premium Price Tag). Body: We believe enjoying perfectly stored wine shouldn't be a luxury. As an online specialist, we cut the overheads to bring you top-notch wine coolers and expert advice at prices you'll love.
• •Headline: Your Dream Kitchen Includes Perfectly Stored Wine. Let Us Help. Body: Imagine: your favorite wines, always ready to serve, enhancing your home and your culinary experiences. Wijn-Koelkast.nl makes it possible with a fantastic range of coolers and personal guidance to find your perfect match.