Brand Tone

Informative, Approachable, Passionate, Sincere, Elegant, Modern, Empowering

Brand Values

• •Clean & Natural
• •Holistic Beauty (Inside-Out)
• •Transparency & Honesty
• •Sustainability & Responsibility
• •Efficacy & Simplicity
• •Inclusivity
• •Health & Wellbeing

Best Practices

• •Emphasize "Clean Science": Always highlight the natural, vegan, and non-toxic aspects of the products, but also subtly weave in the scientific backing and efficacy (e.g., "clinically tested," "synergistic blends," "bioavailable ingredients").
• •Speak to "Skin Reactions," Not Just "Types": Use language that acknowledges the dynamic nature of skin and how products address specific concerns like sensitivity, inflammation, or dehydration rather than boxing users into fixed types.
• •Maintain an Elegant Simplicity: Keep language clear, concise, and sophisticated. Avoid overly technical jargon where simpler, elegant phrasing can convey the message. Reflect the brand's French-Californian aesthetic – chic but unfussy.
• •Weave in the "Inside-Out" Philosophy: Consistently connect topical skincare benefits with the holistic approach of internal well-being, especially when discussing supplements or overall skin health.
• •Show, Don't Just Tell, the Values: Instead of just stating "we are sustainable," explain *how* (e.g., "our recyclable glass bottles," "our tree-planting partnership"). This builds trust and authenticity. Similarly, share the "why" behind the brand, like the founder's journey, to foster a deeper connection.

Social Perception

Trusted Clean Beauty Source, Gentle & Effective for Sensitive Skin, Innovative & Science-Backed, Aspirational yet Accessible, Eco-Conscious, Positive Online Community

Copy Examples

• •Headline: Your Skin, Understood. Body: Tired of guessing games? At 27 Rosiers, we believe in listening to your skin's unique reactions. Our clean, potent formulas work from the inside out to calm, balance, and restore your natural radiance. Discover the gentle power of nature, elevated by science.
• •Headline: Beyond Clean. Beyond Compare. Body: Experience the 27 Rosiers difference. We meticulously source natural, vegan ingredients and blend them into synergistic formulas that nourish your skin and support your well-being. From our cult-favorite Fight Grime Cleanser to our innovative beauty supplements, achieve your healthiest glow, effortlessly.
• •Headline: The Secret to French Radiance? It Starts Within. Body: Unlock luminous skin with 27 Rosiers. Inspired by Parisian simplicity and Californian innovation, our skincare and supplements deliver essential nutrients for a complexion that’s not just beautiful, but truly healthy. Gentle, effective, and always kind to your skin and the planet.
• •Headline: Meet Your Skin's Best Ally. Body: Is your skin feeling stressed, reactive, or dull? Our [Product Name, e.g., Quench My Thirst Moisturizer] is formulated with our signature Inside-Out Core Blend to soothe, hydrate, and protect your skin barrier. Because healthy skin is happy skin.
• •Headline: Glow Responsibly. Body: At 27 Rosiers, beautiful skin and a beautiful planet go hand in hand. Our commitment to clean ingredients, sustainable packaging, and planting a tree for every product sold means you can care for your skin while caring for the Earth. Shine on, consciously.