Tono de Marca

inspirational, passionate, and authentic

Valores de Marca

• •Perseverance and Hard Work
• •Authenticity
• •Community
• •Passion for Baseball

Mejores Prácticas

• •Maintain an Insider's Voice: Continue to use baseball-specific terminology and references that resonate with the target audience. This builds authenticity and a stronger connection with your community.
• •Focus on the Emotion of the Game: The most successful sports brands often sell the feeling of the sport, not just the product. Emphasize the dedication, passion, and perseverance that are central to baseball.
• •Tell a Story: Use copywriting to create narratives that customers can see themselves in. This could be the story of a tough game, a personal best, or the love of the sport passed down through generations.
• •Keep it Motivational and Inspiring: The brand's current tone is very positive and uplifting. Continue to craft copy that inspires customers to work hard and pursue their passion for baseball.
• •Be Consistent Across All Channels: Ensure that the brand's voice and values are reflected in every piece of communication, from the website and social media to customer service interactions. This builds trust and a strong, recognizable brand identity.

Percepción Social

The public and customer perception of 27Outs is that of a niche, authentic, and community-focused brand. It is likely viewed as a go-to source for apparel by those who are deeply embedded in the baseball world. The brand isn't trying to be a mainstream sports apparel giant; instead, it thrives on its connection with a dedicated subculture. This perception is built on the specificity of its messaging and the targeted nature of its products.

Ejemplos de Copy

• •It's more than a game. It's 9 innings, 27 outs, and a thousand moments that define you. Wear your dedication. #27Outs
• •The grind doesn't stop when the lights go out. It's in the extra reps, the early mornings, and the will to be better than yesterday. That's the 27Outs mentality.
• •Apparel for the player who understands every out counts. This is 27Outs.
• •From the first pitch to the final out, we're with you. Gear up for the season with our new collection and show them what you're made of.
• •Tired of generic sports apparel? 27Outs is for the true baseball fanatic. Our gear speaks your language. Shop the collection now.