Brand Tone

Fashion-forward and Trendy, Bold and Edgy, Creative and Expressive, Inspired and Passionate, Confident

Brand Values

• •Individuality and Self-Expression
• •Quality and Style
• •Creativity and Imagination
• •Boldness and Uniqueness
• •Passion for Fashion

Best Practices

• •Embrace Bold & Confident Language: Use strong verbs and evocative adjectives that reflect a fashion-forward, edgy, and confident style (e.g., "fierce," "unapologetic," "statement-making," "strut," "slay").
• •Highlight Individuality and Expression: Continuously emphasize the ability for collectors to express their doll's unique personality and style through creative, mix-and-match fashion.
• •Channel NYC Energy: Draw inspiration from the "vibrant," "daring," and "unapologetic creativity" of New York City in descriptions and storytelling.
• •Speak to the Collector: Acknowledge the target audience as adult collectors with a passion for fashion and detail. Use language that resonates with hobbyists who see their dolls as muses or extensions of their own style.
• •Maintain Visual and Verbal Consistency: Ensure that the stylish, bold tone of the copy is reflected in the high-quality photography and visual presentation across all platforms, reinforcing the brand's commitment to fashion and aesthetics.

Social Perception

Positive Association with Style and Uniqueness (Website & Owned Social Media), Target Audience (Adult Collectors), Community Engagement, Customer Reviews (General/Limited), TikTok Presence

Copy Examples

• •Headline: Don't Just Play. Slay. Dollovable - Fierce Fashion for Your 12" Muse. Body: Your collection isn't just about dolls; it's about attitude. Dress them in Dollovable and let their style speak volumes. Inspired by the streets of NYC, crafted for the collector who dares to be different.
• •Instagram Caption: City lights & doll delights ✨. She’s not following trends, she’s setting them. Mix, match, and make magic. #Dollovable #DollFashion #StreetStyleDolls #CollectorLife #NYCFashion
• •Product Description (for a bold jacket): Unleash Her Inner Icon. This isn't just a jacket; it's a statement. Crafted with edgy details and a fearless silhouette, it’s for the doll that owns every room she enters. Where will her Dollovable style take her next?
• •Email Subject: Ready to Turn Heads? New Dollovable Drops Inside. Email Body: Hey Fashion Innovator, The latest Dollovable collection has arrived, bringing a fresh wave of NYC-inspired chic to your doll's wardrobe. Think bold prints, unexpected textures, and the quality you expect. Express her unique vibe. Shop now.
• •TikTok Video Idea: Quick cuts of a doll being styled in multiple "mix-and-match" Dollovable pieces to a trending, upbeat song. Text overlay: "Outfit 1, 2, or 3? 🔥 #Dollovable #DollStyling #FashionDoll #UniqueLooks"