Brand Tone

Positive, encouraging, authentic, community-oriented, trustworthy, and professional.

Brand Values

• •Quality & Durability
• •Comfort & Fit
• •Self-Expression & Confidence
• •Made in the USA
• •Authenticity
• •Community

Best Practices

• •Maintain a positive and encouraging tone in all communications.
• •Emphasize the 'Made in the USA' aspect to highlight quality and craftsmanship.
• •Showcase athletes and performers to connect with the target audience.
• •Promote inclusivity by featuring diverse body types and disciplines.
• •Focus on the comfort, fit, and durability of the apparel.

Social Perception

Motionwear is perceived as a reputable, high-quality, trusted, and supportive brand for athletes, known for durable, comfortable, and well-fitting performance wear. The brand is also seen as inclusive and committed to American craftsmanship.

Copy Examples

• •"Motionwear: Designed for your every move, crafted with passion in the USA."
• •"Feel the difference with our high-performance fabrics. Confidence starts here!"
• •"Join the Motionwear family and experience apparel that moves with you."
• •"From studio to stage, Motionwear supports your dreams with quality and comfort."
• •"Express yourself with Motionwear. Where style meets performance."