Brand Tone

Trendy, Enthusiastic & Results-Oriented (Skincare Line): Upbeat, engaging, uses current slang ('glow-up,' 'glass skin'), and focuses on visible results and popular ingredients (snail mucin, K-Beauty). Empathetic and friendly in customer interactions. Trustworthy and transparent regarding ingredients and product benefits.

Brand Values

• •Well-being & Self-Care
• •Quality & Efficacy
• •Simplicity & Multi-functionality (Skincare)
• •Transparency & Trust
• •Affordability
• •Customer-Centric
• •Zen Philosophy

Best Practices

• •Speak to Your Audience's Aspirations: Whether it's achieving 'glass skin' or creating a peaceful home sanctuary, frame your copy around the desired end-state and positive emotions your products facilitate.
• •Prioritize Transparency and Trust: Continue highlighting cruelty-free practices, key beneficial ingredients, and honest product benefits.
• •Adapt to the Platform, Maintain the Core: While the tone on TikTok might be more energetic and visual, ensure core brand values (transparency, efficacy) remain consistent across all platforms.
• •Use Trend-Relevant Language: Incorporate relevant slang and trends (e.g., 'glow-up,' 'glass skin,' K-Beauty) to engage your target audience but use them authentically.
• •Showcase Customer Results: Highlight positive customer reviews and user-generated content that demonstrates the effectiveness and value of your products.

Social Perception

Emerging Brand, Positive for Skincare, Associated with K-Beauty Trends, Trust & Value

Copy Examples

• •✨ Get Your Glass Skin Glow-Up! ✨ Our Moon Milk Snail Mucin Cream is flying off the shelves! Get yours before it sells out again! #GlassSkin #KBeauty #ZendewGlowUp
• •🌙 Soft skin, soft life. 🌙 Treat yourself to our Violet Aura Toner and embrace the zen. #LiveSoft #Zendew #SelfCareSimplified
• •Snail Mucin magic! 🐌 Our serum is packed with hydration and gives you that dreamy glow without the sticky feeling. #AffordableSkincare #ZendewSolutions
• •Cruelty-free & clean ingredients? Yes, please! 🐰 Our BHA Rice Toner is gentle, effective, and good for you and the planet. #ZendewWellbeing #Transparency
• •Real results, real value. ✨ See what everyone's raving about! Check out our 4.4-star rated skincare on Amazon! #Zendew #KoreanSkincare