Brand Tone

Performance-Focused, Confident & Empowering, Modern & Innovative

Brand Values

• •Peak Performance
• •Innovation
• •Well-being & Health
• •Empowerment

Best Practices

• •Develop a Brand Voice Chart: Clearly define the brand's personality (e.g., "The Motivator," "The Innovator"), key characteristics (e.g., "energetic," "confident," "supportive"), "do's and don'ts" for language, and a core vocabulary list that includes words like "drive," "unleash," "power," "achieve," "ignite."
• •Maintain Consistency Across All Channels: Ensure the energetic and empowering tone is reflected in website copy, social media, email marketing, product descriptions, and customer service interactions.
• •Focus on results-oriented language that highlights performance improvements and goal achievement.
• •Use confident and empowering language to inspire users to push their limits.
• •Incorporate modern and innovative terminology, reflecting advanced materials and design.

Social Perception

Effective, supportive, and beneficial for athletic activities and foot health; a modern, empowering brand that supports a balanced, high-performance lifestyle.

Copy Examples

• •"Unleash Your Potential with Pulsion Performance Gear!"
• •"Experience Peak Performance with Our Innovative Pulsion Foam Technology."
• •"Drive Your Limits Further. Achieve More with Pulsion."
• •"Ignite Your Inner Athlete. Power Your Performance with Pulsion."
• •"Elevate Your Game: Pulsion Performance Insoles for Unmatched Comfort and Support."