Brand Tone

Sophisticated & Elegant, Understated & Minimalist, Aspirational & Inspiring, Approachable Luxury

Brand Values

• •Timelessness
• •Quality
• •Simplicity & Minimalism
• •Effortless Elegance
• •Femininity & Sophistication
• •Individuality & Personal Style

Best Practices

• •Focus on elegant and refined language.
• •Evoke Parisian Sensibilities: Subtly weave in the romance and aspiration of Paris, focusing on concepts like "je ne sais quoi," chic, and enduring style.
• •Highlight Quality and Craftsmanship: Use descriptive language that conveys the value and longevity of the pieces, appealing to customers looking for investment items.
• •Emphasize Timelessness: Steer away from fleeting trends and focus on classic designs and enduring style.
• •Promote Versatility: Highlight how pieces can be incorporated into various looks and lifestyles.

Social Perception

Chic and Stylish, Aspirational, Focused on Investment Pieces

Copy Examples

• •Inspired by the timeless allure of Parisian women, we craft high-quality, versatile pieces that empower you to express your unique elegance, effortlessly.
• •Discover the art of Parisian chic with our curated collection of timeless essentials.
• •Elevate your everyday style with our minimalist designs, crafted from the finest materials.
• •Experience effortless elegance with pieces designed to last a lifetime.
• •Embrace your unique style with our versatile collection of Parisian-inspired classics.