Brand Tone

Direct and Promotional

Brand Values

• •Affordability/Value
• •Accessibility/Convenience
• •Product Variety/Availability
• •Customer Service (Implied)

Best Practices

• •Prioritize clear and direct calls to action (e.g., "Shop Now," "Buy Today").
• •Emphasize promotional pricing and value offers (e.g., discounts, bundles).
• •Use straightforward language, avoiding overly technical jargon.
• •Maintain an accessible and helpful tone when addressing customer inquiries.
• •Incorporate relevant fitness-related content and humor to engage a younger audience.

Social Perception

A brand known for offering affordable supplements and prioritizing customer accessibility and convenience.

Copy Examples

• •2 Creatinas Max Titanium por R$209,90 + Brinde
• •MELHOR PREÇO
• •COBRIMOS OFERTAS
• •Comprar agora
• •Ver produto