Brand Tone

Passionate & Enthusiastic, Personal & Authentic, Exclusive & Artistic, Community-Oriented & Engaging, Transparent

Brand Values

• •Creativity & Artistry
• •Quality & Craftsmanship
• •Exclusivity & Uniqueness
• •Connection & Meaning
• •Authenticity
• •Passion

Best Practices

• •Emphasize "Wearable Art" and Storytelling: Continuously frame products not just as apparel, but as pieces of art with a story and a connection to beloved fandoms.
• •Maintain a Personal and Passionate Voice: Write as Cloudeelle the artist, sharing enthusiasm and the creative journey. Use "I" and "my" to foster a direct connection.
• •Highlight Exclusivity and Craftsmanship: Regularly mention the limited quantities, handcrafted nature, and high-quality materials to reinforce value and desirability.
• •Engage with the Community: Ask questions, respond to comments genuinely, and acknowledge the shared passion for the inspiring fandoms. This builds loyalty and reinforces the community aspect.
• •Be Transparent and Authentic: Clearly communicate about the pre-order process, production times, and the brand's commitment to originality. This builds trust, especially given past issues with counterfeiters.

Social Perception

Highly Positive for Quality and Design, Seen as Authentic and Artistic, High Demand and Exclusivity, Worth the Wait, Trusted Original Creator, Engaged Community

Copy Examples

• •Instagram Post for a New Hoodie Drop: "Channel your inner [Character Name] 🐺✨ Our new [Fandom Name]-inspired 'Hound' oversized hoodie is almost here. Handcrafted with passion, each stitch tells a story. Extremely limited quantities. Set your alarms – this wearable art vanishes fast. [Date & Time]. #Cloudeelle #WearableArt #LimitedDrop #[FandomName] #[CharacterName]"
• •TikTok Video Teaser: "The wait is almost over! 🔥 Get ready to embody the spirit of [Story/Series]. Our next collection is brewing, filled with handcrafted details and the quality you love. What designs are you hoping to see? Let me know in the comments! 👇 #CustomHoodie #ArtYouCanWear #CloudeelleCreations #FandomFashion #SneakPeek"
• •Website Banner for Pre-Orders: "FROM MY HEART TO YOUR WARDROBE ❤️ Every Cloudeelle piece is a labor of love, inspired by worlds we cherish. Pre-order your unique, handcrafted wearable art now. Please note: True artistry takes time (5-7 weeks production). It's worth the wait to own something truly special. [Link to Shop]"
• •Email Newsletter Subject Line: "🤫 Psst... A New Legend is Materializing at Cloudeelle!" (Body: "Be the first to witness the unveiling of our latest wearable art, inspired by [Fandom/Theme]. As part of our valued community, you get an exclusive heads-up. These limited pieces are crafted for true fans. Don't miss out on owning a piece of the story. [Link]")
• •Product Description Snippet: "More than just a hoodie, it's a connection. The '[Product Name]' hoodie features [Specific Design Element 1] and [Specific Design Element 2], meticulously handcrafted to bring the essence of [Character/Story] to life. Made from 100% organic, heavyweight French Terry cotton for ultimate comfort and lasting quality. Own a piece of the narrative. Limited run.