Brand Tone

Informative, practical, reliable, and safety-focused.

Brand Values

• •Safety
• •Risk Mitigation
• •Quality
• •Innovation
• •Education through training
• •Preparedness
• •Environmental Responsibility
• •Peace of Mind
• •Community-Focused

Best Practices

• •Highlight Trust and Reliability: Use testimonials, case studies, and mentions of quality standards or media appearances to build credibility.
• •Emphasize Core Values: Consistently weave in the brand's core values (safety, risk mitigation, quality, innovation, education) into messaging.
• •Reinforce the value of 'education through training'.
• •Focus on practical benefits: Clearly articulate the tangible advantages of Flood Prep Australia's products, such as being an 'all-in-one solution' and 'environmentally friendly'.
• •Showcase media mentions: Leverage mentions like Channel Nine News to enhance credibility.

Social Perception

Flood Prep Australia is perceived as a reliable and innovative provider of flood preparedness solutions, dedicated to safety, risk mitigation, and community education.

Copy Examples

• •With a simple all-in-one lightweight solution.
• •Flood Rapid Response Kits.
• •Instant Barrier Bags: The Fire Extinguisher for Water Emergencies.
• •70% of all insurance claims are due to flooding.
• •Protect your home, responsibly.