Brand Tone

Memorable, Trendy, Engaging

Brand Values

• •Trust
• •Authenticity
• •Setting the brand apart
• •Building strong customer relationships
• •Consistency

Best Practices

• •Develop a Brand Voice Guide: Document your core tone attributes (e.g., Modern, Trendy, Practical, Friendly, Aspirational, Engaging), key phrases, "words we use/don't use," and examples.
• •Tailor your language, references, and channels to resonate with them.
• •Be Consistent Across All Channels: Whether it's the website, Instagram, emails, or future TikTok content, the core tone should feel familiar and reinforce the brand identity.
• •Focus on authenticity in branding.
• •Gather and analyze customer feedback from surveys, social media, and online reviews.

Social Perception

Trusted, Authentic, Memorable

Copy Examples

• •"Set Apart Clothing" - TikTok review example.
• •"Apart Hotel," "Apart Küchen" - Examples of similar names.
• •"Living apart together" - Example of general trends.
• •Our brand sets itself apart by focusing on unique value propositions.
• •Building trust through authentic communication is key.