Brand Tone

Reassuring, Supportive, Caring

Brand Values

• •Safety
• •Freedom & Liberty
• •Prevention & Preparedness
• •Trust & Reliability

Best Practices

• •Emphasize safety and security in all messaging.
• •Highlight the discreet and reassuring nature of the products.
• •Ensure the 'PROTECTION, FORCE, LIBERTÉ' ethos is present.
• •Maintain a supportive and caring tone, especially in customer communications.
• •Focus on empowering customers to take proactive measures for their safety.

Social Perception

A provider of useful, discreet, and effective safety tools that offer peace of mind, appreciated for the sense of security the products provide.

Copy Examples

• •"Your Safety, Our Priority."
• •"Small, discreet, and reassuring - feel safe wherever you go."
• •"Strengthen your confidence with our personal safety solutions."
• •"We're here to help. Access our Help & Support Space for emergency resources and psychological support."
• •"Because everyone deserves to feel safe, everywhere and at all times."