Brand Tone

Nostalgic & Evocative, Warm & Friendly, Artisanal & Passionate, Sensory & Descriptive

Brand Values

• •Memory & Connection
• •Quality Craftsmanship
• •Personal Touch & Authenticity
• •Sensory Experience
• •Community

Best Practices

• •Always try to weave in the element of memory or the story behind a scent. Ask questions that encourage users to share their own scent-related memories.
• •Go beyond just naming scent notes. Describe the *feeling* or *experience* the scent evokes. Use adjectives that appeal to emotions and the senses (e.g., "comforting," "uplifting," "crisp," "warm," "delicate").
• •Write as if you're talking to a friend. Use contractions where appropriate, be empathetic, and show genuine appreciation for your customers.
• •Remind customers of the "hand-poured," "small batch," and personal dedication behind the products. This reinforces the value and authenticity.
• •While the style might adapt slightly (e.g., TikTok captions are shorter and might use more emojis), the core nostalgic, warm, and sensory tone should remain recognizable whether it's on the website, Facebook, or an email.

Social Perception

Positive & Engaging, Appreciation for Quality & Theme, Seen as a Small, Passionate Business

Copy Examples

• •Remember those cozy Saturday mornings, curled up with a book and the sweet aroma of vanilla wafting from the kitchen? ✨ Our new 'Weekend Comfort' candle is here to bring that feeling back. Hand-poured with love and a dash of nostalgia. What memory does vanilla bring to your mind? Share below! #MemoryScents #NostalgicScents #HandmadeCandles #VanillaDreams
• •Close your eyes and let 'Coastal Breeze' transport you. Salty air, warm sand, and the endless horizon – this fresh, invigorating scent captures the essence of unforgettable seaside escapes. Each whiff is a memory waiting to unfold. Hand-poured in small batches to ensure every journey back is perfect.
• •Setting the mood for an evening of reflection and peace. 🌙 Our 'Twilight Woods' wax melt fills the room with a calming blend of cedarwood and soft musk, like a quiet walk through a beloved forest path. What scents help you unwind and remember? #MemoryScentsVA #WaxMelts #SensoryJourney #EveningRituals #HandcraftedScents
• •Unlock a Cherished Memory with Our Newest Scent... At Memory Scents, we believe every fragrance tells a story. This month, we've captured the essence of [describe a specific memory/feeling, e.g., 'Grandma's Apple Pie' or 'First Rain on a Summer Day'] in our latest hand-poured creation. Get ready to be transported...
• •Video: A close-up shot of a wax melt slowly melting, transitioning to someone smiling contentedly while smelling the aroma. Caption: That feeling when a scent instantly takes you back to a core memory. 🥰 Which Memory Scent does that for you? #MemoryScents #ScentedMemories #TikTokMadeMeBuyIt #WaxMeltAddict #Nostalgia