Brand Tone

Aspirational yet Accessible, Confident and Knowledgeable, Engaging and Community-Oriented, Direct and Sales-Oriented (but not overly aggressive)

Brand Values

• •Accessibility of Luxury: Providing high-quality fragrance experiences that mimic luxury brands at a more affordable price point.
• •Quality: Emphasizing that their "inspired by" fragrances are high-quality and long-lasting.
• •Customer Satisfaction: Showcasing positive customer reviews and engaging with their audience suggests a focus on happy customers.
• •Discovery and Self-Expression: Encouraging customers to find their "signature scent" and express themselves through fragrance.
• •Value for Money: Offering a perceived high-value proposition by combining desirable scents with lower prices.

Best Practices

• •Emphasize "Accessible Luxury": Consistently use words that evoke a sense of high quality, elegance, and indulgence, but always pair it with the message of smart affordability and value. Avoid language that sounds cheap or overly discount-focused.
• •Focus on the Experience and Emotion: Sell not just the scent, but the feeling it evokes – confidence, sophistication, allure, joy. Use descriptive language that appeals to the senses and paints a picture. Scent is closely tied to memory and emotion.
• •Be Confident, Not Arrogant: Showcase expertise in fragrances and the quality of your inspired versions, but maintain a friendly, approachable, and helpful tone. Position the brand as a guide to discovering beautiful scents.
• •Leverage Social Proof Authentically: Continue to use customer testimonials and reviews. When crafting copy around them, ensure it reflects genuine enthusiasm and satisfaction, rather than overly-hyped marketing speak.
• •Maintain Visual and Verbal Cohesion: Ensure that the language used in copywriting aligns with the visual aesthetic of the website and social media (clean, modern, elegant). Consistency across all touchpoints reinforces brand identity.

Social Perception

Positive to Neutral (among their followers/customers). The broader market for "inspired by" or "clone" fragrances has a mixed perception. Some consumers appreciate the affordability and accessibility, while others may be skeptical about the quality, longevity, or ethical implications compared to original designer fragrances. Leman Senteur seems to be actively working to build trust by highlighting quality and customer satisfaction. Their social media, particularly TikTok, shows active engagement, indicating a growing community or at least interest in their offerings.

Copy Examples

• •Indulge in the opulence you deserve, without the extravagant price tag. Our 'Sirayane,' inspired by [Mention Original Fragrance if allowed, or describe scent profile e.g., 'the captivating notes of rich amber and exotic spices'], offers a journey of luxurious aroma that lasts. ✨ Discover your new addiction. #LemanSenteur #LuxuryForLess #InspiredFragrance #SignatureScent #PerfumeLover
• •Experience the allure of world-class fragrances, reimagined for you. At Leman Senteur, luxury meets accessibility. Find your perfect scent today and feel extraordinary, every day.
• •Stop overpaying for luxury scents! 🤫 We're spilling the tea on how to smell like a million bucks on a budget. 😉 Tap to discover your next signature fragrance! #PerfumeHacks #AffordableLuxury #ScentSecrets #LemanSenteur #FragranceDupe
• •Unlock Exclusive Savings: Your Favourite Luxury-Inspired Scents Now On Sale!
• •Why just dream of luxury when you can wear it? Our 'Sublime Coco' is an enchanting blend [describe notes, e.g., 'of creamy coconut, white florals, and warm vanilla'], inspired by the most coveted resort aromas. It’s more than a perfume; it’s an escape. Feel confident, feel sublime.