Brand Tone

Warm & Approachable, Story-driven & Evocative, Conscious & Ethical, Luxurious & High-Quality, Authentic & Culturally Rich

Brand Values

• •Sustainability & Respect for Nature
• •Artisan Empowerment & Heritage Preservation
• •Quality & Durability
• •Authenticity & Cultural Richness
• •Mindful Consumption & Conscious Luxury

Best Practices

• •Emphasize Storytelling: Consistently weave in the narratives behind the products – the artisans, the Peruvian heritage, the journey of the materials. This reinforces authenticity and emotional connection.
• •Highlight Sensory Details: Use descriptive language that evokes the softness of Pima cotton, the warmth of Alpaca wool, and the vibrant colors of Peruvian textiles. This appeals to the desire for quality and comfort.
• •Champion Ethical & Sustainable Aspects: Regularly communicate the brand's commitment to fair trade, artisan support, natural fibers, and eco-friendly practices. This builds trust and resonates with conscious consumers.
• •Maintain a Warm and Inclusive Voice: Address the customer directly in a friendly, approachable, and respectful manner. Avoid overly technical jargon and focus on the benefits and feel of the products.
• •Ensure Visual and Textual Harmony: The imagery used should always align with the warm, natural, and high-quality tone of the copy. Product descriptions, social media posts, and website content should present a unified brand personality.

Social Perception

Positive Customer Feedback, Appreciation for Sustainability & Ethics, Seen as a Premium, Niche Brand, Association with Peruvian Heritage

Copy Examples

• •Headline: Wrap Your Little One in the Whisper-Soft Embrace of Peruvian Pima Cotton. Body: Discover the gentle touch of nature's finest fibers. Our Pima cotton babywear is lovingly crafted in Peru, offering unparalleled softness and comfort for your baby's delicate skin. Because they deserve nothing but the best. Call to Action: Shop the Collection.
• •Headline: Heritage Woven into Every Thread. Crafted for Your Soulful Home. Body: From the vibrant heart of the Andes to your home, our artisan-made homewares tell a story of tradition, passion, and sustainable luxury. Each piece is a testament to centuries-old Peruvian artistry, designed to bring warmth and unique character to your space. Call to Action: Explore Our Homewares.
• •Headline: More Than Just Fashion. It's a Conscious Choice. Body: At Orange Inca, we believe in style that feels good, inside and out. Our commitment to ethical production and natural materials means every purchase supports artisan communities and a healthier planet. Wear your values. Call to Action: Learn Our Story.
• •Headline: Unveiling the Art of Alpaca: Timeless Warmth, Modern Elegance. Body: Experience the luxurious touch of Peruvian Alpaca. Our handcrafted scarves, shawls, and throws are more than just accessories; they are heirlooms in the making, blending traditional techniques with contemporary design for enduring style and comfort. Call to Action: Discover Alpaca Luxury.
• •Headline: From Lima's Lively Streets to Your Wardrobe: A Splash of Peruvian Colour. Body: Let the vibrant spirit of Peru inspire your style. Orange Inca brings you handcrafted fashion that celebrates rich cultural heritage and the joy of artisanal creation. Each piece is designed to make you feel unique and connected to a story. Call to Action: Shop New Arrivals.