Brand Tone

Empowering, Inspiring, Friendly, Approachable, Practical, Solution-Oriented, Innovative, Value-driven, Trustworthy, and Reliable.

Brand Values

• •Empowerment
• •Inspiration
• •Friendliness
• •Practicality
• •Innovation
• •Value
• •Trust
• •Reliability
• •Customer Satisfaction
• •Human-centered service

Best Practices

• •If referencing practical solutions, clearly state the benefit to the customer.
• •Maintain a Helpful and Customer-Centric Approach: Reinforce values like customer satisfaction and human-centered service in all communications.
• •Highlight product quality and comfort.
• •Emphasize innovation and value.
• •Clearly communicate guaranteed delivery and purchase confidence.

Social Perception

A smart choice for innovative, practical, and valuable fashion that empowers women and provides excellent customer service.

Copy Examples

• •We are passionate about products that facilitate routine, delight with practicality and solve real pains — no empty promises, just what really works.
• •Laumais is not just a store — it's a smart choice.
• •Looking for fashion that’s innovative, practical, and offers amazing value?
• •Quality you can feel, style you'll love.
• •Quality fabrics, comfortable fits, and trend-setting designs, delivered with care.