Brand Tone

Supportive and Encouraging

Brand Values

• •Convenience
• •Support
• •Modernity
• •Practicality
• •Positive parenting

Best Practices

• •Avoid overly technical jargon.
• •Focus on Solutions and Benefits: Always highlight how The Little Lug makes parents' lives easier and enables more positive family experiences, rather than just listing product features.
• •Maintain Consistency Across All Channels: Whether it's a website FAQ, an Instagram caption, or a TikTok video, ensure the core tone and messaging remain aligned to build a strong, recognizable brand voice.
• •Use short, engaging videos to showcase product demos and user experiences.
• •Adapt content to current trends to maintain relevance.

Social Perception

Modern and in touch with its target audience, practical and positive.

Copy Examples

• •Making on-the-go parenting easier.
• •Empowering parents with practical solutions and tips.
• •Check out how @mommaschiro uses The Little Lug!
• •The Little Lug: Your travel companion for stress-free outings with your little one.
• •Quick tips for using The Little Lug to make meal times easier when traveling.