Brand Tone

Passionate, Artisanal, Friendly, Helpful, Calm, Cozy

Brand Values

• •Quality
• •Creativity & Inspiration
• •Uniqueness & Artisanal Production
• •Tradition & Craftsmanship
• •Community
• •Customer Satisfaction

Best Practices

• •Use words like 'unique,' 'one-of-a-kind,' 'artisanal,' and 'small-batch'.
• •Encourage interaction, sharing, and mutual inspiration.
• •Share behind-the-scenes glimpses or personal anecdotes where appropriate, much like in the YouTube videos.
• •Focus on the experience, not just the product. Emphasize how your supplies can enhance the crafter's experience – sparking creativity, adding magic, providing quality for heirloom projects.
• •Maintain a consistent tone across all platforms, reflecting passion, craftsmanship, friendliness, helpfulness, and calmness.

Social Perception

A provider of specialized supplies that add a 'touch of magic to every stitch,' known for small batch, artisanal quality and a supportive community.

Copy Examples

• •Adding a touch of magic to every stitch.
• •Small batch, artisanal quality.
• •Today, I'm excited to share a peek at [New Design/Product] and chat about the beautiful imperfections that make natural dyeing so special...
• •[Link to Shop]
• •Join our community and let's create something beautiful together.