Brand Tone

sentimental, personal, and appreciative

Brand Values

• •Personalization
• •Quality & Durability
• •Emotional Connection
• •Customer Satisfaction
• •Celebration of Special Occasions

Best Practices

• •Focus on Emotion and Connection: Always tie the product back to the feeling it evokes or the relationship it celebrates. Use words that convey warmth, love, appreciation, and nostalgia.
• •Emphasize Uniqueness and "Their Story": Highlight how personalization makes the gift specific and meaningful to the recipient. Use phrases like "tell your story," "uniquely yours," "made just for them."
• •Use Inclusive and Warm Language: Address the customer in a friendly, approachable manner. Make them feel like a partner in creating something special (e.g., "Let's create..." "We're here to help you design...").
• •Highlight the "Forever" Aspect: Stress the durability of the engraving and the idea that the gift is a lasting memento or keepsake.
• •Show, Don't Just Tell (Visually and Textually): In social media and product descriptions, pair sentimental copy with high-quality images or videos of the personalized items. Encourage user-generated content by asking customers to share their gift stories. Use descriptive language that helps the customer visualize the joy of giving and receiving the gift.

Social Perception

Overall, the social perception of Regalo Grabado appears positive, focusing on the uniqueness and emotional value of personalized gifts.

Copy Examples

• •Headline: "More Than a Gift, It's a Memory Engraved Forever." Body: "At Regalo Grabado, we turn everyday treasures into timeless keepsakes. Personalize your message, choose your design, and give a gift that speaks from the heart. Perfect for celebrating life's most precious moments."
• •Social Media Post (with an image of a personalized baby gift): "Welcome a little one with a gift as unique as they are. Our personalized baby cutlery is engraved with love, creating a cherished memento for years to come. What special date would you engrave? #RegaloGrabado #PersonalizedBabyGift #CherishedMemories"
• •Product Description (for a personalized anniversary gift): "Years of love, beautifully engraved. Celebrate your journey together with a custom-engraved [product name] that tells your unique story. A heartfelt reminder of the moments that matter most. Create yours today and make this anniversary unforgettable."
• •Email Subject Line: "A Special Gift, Made Just For Them (And By You!)" Email Body Snippet: "Looking for a gift that truly stands out? At Regalo Grabado, you're the designer! Add their name, a special date, or a heartfelt message to create a one-of-a-kind present they'll treasure. Let's make something beautiful together."
• •Call to Action Button/Link Text: "Create Your Heartfelt Gift" ; "Personalize a Lasting Memory" ; "Design Your Unique Keepsake"