Tono de Marca

Aspirational, casual, minimalist, concise, confident, effortless cool, understated confidence.

Valores de Marca

• •Passion for Hobbies
• •Effortless Style
• •Maturity and Independence
• •Quality and Simplicity

Mejores Prácticas

• •Lead with the Lifestyle: Always connect the product to the activity or passion (surfing, music, etc.). The T-shirt is the uniform for the hobby.
• •Keep it Concise: Use short, declarative sentences. The tone is confident and doesn't need to oversell. Let the product and the concept speak for themselves.
• •Empower the Customer: Use language that puts the customer in control, such as "Your style," "Your passion," "The rest is up to you."
• •Speak to "Adults": Avoid slang or trends that would alienate a mature, discerning audience. The tone should be knowing and relatable, not pandering.
• •Maintain a Minimalist Feel: The copy should be as clean as the brand's aesthetic. Focus on one clear message per post or ad, avoiding clutter and multiple calls-to-action.

Percepción Social

Niche, "in-the-know" brand; specialized outfitter for hobbyists; feels like a club or community for people with shared interests; has a dedicated following.

Ejemplos de Copy

• •The Road Is Calling. Weekend plans sorted. Our new 262MOTORS tee is crafted for the rider who finds freedom on two wheels. Gear up. Ride out.
• •Beyond the Fairway. Your passion isn't just for the course. The California Beach & Golf Club collection. Style that plays through, from the first tee to the 19th hole.
• •Your Playlist. Your Style. From vinyl records to vintage guitars, your passions define you. Our 262Records tee is for the moments in between the music.
• •Chase the Swell. Some wait for the perfect wave. You go find it. The latest drop is for the early risers, the sunset seekers, and the eternally busy playing.
• •Don't Just Have a Hobby. Live It. Life is what happens when you're busy making plans to play. We make the essentials for that. Explore the new collection and find your next favorite tee.