Brand Tone

Exciting & Urgent, Aspirational yet Accessible, Informative & Direct, In-the-Know/Insider, Energetic & Dynamic, Slightly Exclusive

Brand Values

• •Value
• •Access
• •Discovery
• •Variety
• •Timeliness/Newness
• •Experience (Physical Sales)

Best Practices

• •Prioritize Urgency and Scarcity: Consistently use language that encourages immediate action (e.g., "limited time," "while supplies last," "don't miss out," "selling fast," "ends soon"). This aligns with the time-sensitive nature of sample sales.
• •Always Name-Drop (Brands & Discounts): The primary draw is the brands and the savings. Make these the heroes of your copy. Be specific with discount percentages when possible (e.g., "Up to 70% off," "From $25").
• •Maintain an Energetic and Enthusiastic Voice: Use exclamation points appropriately, active language, and positive framing. The copy should feel exciting and optimistic, mirroring the thrill of finding a deal.
• •Foster a Sense of "Insider Access": Use language that makes subscribers and followers feel they are part of an exclusive community getting special opportunities (e.g., "Be the first to know," "Insider tips," "Your exclusive access").
• •Be Clear, Concise, and Informative: While exciting, ensure the essential details (what, where, when, brands, key categories) are easily digestible. Use clear calls to action ("Shop Online," "View Schedule," "Get Directions"). For social media, use emojis strategically to enhance visual appeal and emotion without cluttering the message.

Social Perception

Go-To Destination, Hit-or-Miss but Worth It, Requires Savvy & Patience, Legitimate Operation, Organizer/Host

Copy Examples

• •Instagram Post (Image: Flat lay of coveted handbags from an upcoming sale): "Your dream bag awaits! ✨ Score [Brand Name] handbags, shoes, and ready-to-wear at up to 75% OFF. The [Brand Name] Sample Sale starts TUESDAY at our [City] location & online. Tag a friend who *needs* to know! #260SampleSale #[BrandName] #DesignerDeals #LuxuryForLess #NYCSampleSale"
• •TikTok Video Teaser (Fast cuts of amazing items on racks, energetic music): "POV: You found THE piece at the @[BrandName] x 260 Sample Sale. 😉 Doors open 10 AM tomorrow! Get ready to RUN. #SampleSaleFinds #FashionTikTok #DesignerSteals #260Sale #WorthTheHype"
• •Email Subject Line: "🔥 JUST ANNOUNCED: [Iconic Designer Brand] is Coming to 260 Sample Sale!" *Body Snippet:* "Get ready, [City/Online Shoppers]! Next week, dive into an incredible selection from [Iconic Designer Brand] with prices you won't believe. Mark your calendars – this one's going to be BIG."
• •Website Banner for an Ongoing Sale: "FINAL DAYS! ⏰ Up to 80% Off [Current Brand Sale] - Ends Sunday! Shop Now Before It's Gone!"
• •Instagram Story (Poll during a sale): "What are you hoping to score at the [Brand Name] sale today? A) That amazing coat B) Shoes, shoes, shoes! C) All the accessories D) Surprise me! *Slide up to see the line status!*"