Brand Tone

Direct and Informative, Casual and Approachable, Benefit-Oriented, Slightly Edgy/Playful, Trust-Focused

Brand Values

• •Quality & Potency
• •Value/Affordability
• •Direct Access/Transparency
• •Customer Satisfaction/Experience
• •Compliance and Legality

Best Practices

• •Incorporate terminology and slang used by the target demographic authentically, but avoid overdoing it to the point of being forced.
• •Balance information with vibe: maintain the casual, approachable, and benefit-driven tone.
• •Focus on the 'Why': emphasize what the product does for the customer – relaxation, enjoyment, relief.
• •Ensure the visuals used alongside the copy match the described tone.
• •Create a Tone & Voice Guide: Document the key attributes of the brand voice with examples of do's and don'ts.

Social Perception

Positive for Product Efficacy, Good Value, Trustworthy (within its niche), Niche Appeal, Provider of diverse hemp-derived products

Copy Examples

• •Farm Direct Fire: Premium THCa Flower, Unbeatable Prices. Get Yours.
• •Unwind your way. 🌙 Our Pluto Indica is pure, gassy-sweet relaxation in every bud. Farm-direct, lab-tested, and ready to melt your day away. What's your favorite way to chill? #25HourFarms #THCaFlower #PlutoIndica #RelaxationStation #FarmDirect
• •Taste the uplift! Our new [Flavor] THC Gummies are here to turn that frown upside down. 20mg of pure joy, crafted with care from our farm to your stash. Ready for a brighter day?
• •🌿 Fresh Drop Alert! Your Favorite Strains + New Goodies Inside from 25 Hour Farms!
• •Tired of overpaying for so-so THCa? 25 Hour Farms delivers top-shelf, farm-direct flower and edibles without breaking the bank. Federally legal, potent, and packed with flavor. See why our customers keep coming back for more! Shop Now & Save.