Brand Tone

Aspirational, Luxurious, Welcoming, Inclusive, Confident, Empowering, Caring, and Gentle.

Brand Values

• •Quality/Luxury
• •Inclusivity
• •Efficacy & Results
• •Self-Care/Indulgence
• •Community (Emerging)

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (aspirational, welcoming, empowering, caring), key messaging points, 'words we use,' and 'words we avoid.' Share this with anyone creating content.
• •Embrace 'Bunny' Terminology Consistently (If Intended): If 'bunnies' is the chosen term for the community, integrate it naturally across communications to build a unique brand identity and sense of belonging. Ensure it aligns with the desired level of luxury.
• •Focus on 'Luxury in Every Drop' and 'Radiate Confidence': Let these core messages permeate product descriptions, social media, and ads. Use evocative language that speaks to the feeling and results of using the products.
• •Maintain Inclusivity: Continuously reinforce that products are for 'all skin types' and that 'all bunnies are welcome.' This should be reflected in imagery and testimonials as the brand grows.
• •Review and Refine: Regularly audit website copy, social media posts, and marketing materials to ensure they align with the defined brand tone and values. As the brand evolves and customer feedback comes in, be open to refining the voice.

Social Perception

Emerging Brand with Niche Appeal potentially targeting a younger, digitally-native audience. Currently, perception is primarily shaped by the brand's own communications, lacking widespread external validation.

Copy Examples

• •Headline for a new product: 'Unlock Your Glow: Introducing the [Product Name] for skin that feels as luxurious as you are. All bunnies deserve to shine!'
• •Instagram caption: 'Ready for your transformation? ✨ Our [Product Name] is more than skincare; it's a daily ritual of self-love. Gentle, effective, and made for every bunny. #CocoBunnyBeauty #LuxurySkincare #RadiateConfidence'
• •Product Description Snippet (for Hyaluronic Acid): 'Quench your skin's thirst with Coco Bunny Beauty's Hyaluronic Acid. Experience deep, luxurious hydration and a newfound plumpness. Because confident skin is always in. Welcome to the glow-up, bunny!'
• •Email Subject Line for a promotion: 'A Treat for Our Favorite Bunnies! ✨ Luxury Awaits Inside...'
• •About Us Page Excerpt: 'At Coco Bunny Beauty, we believe everyone deserves to feel radiant and confident in their own skin. We craft luxurious, effective skincare to elevate your daily routine, welcoming all skin types to join our journey to a beautiful glow. You're not just a customer, you're a Coco Bunny.'