Brand Tone

Passionate, Authentic/Traditional, Community-Oriented, Premium/Quality-Focused, Friendly and Engaging

Brand Values

• •Passion
• •Quality & Craftsmanship
• •Tradition
• •Community & Shared Experience
• •Innovation & Improvement
• •Customer Satisfaction

Best Practices

• •Embrace the Passion for Fire and Food: Consistently use enthusiastic and evocative language that conveys a genuine love for grilling, the sizzle of the meat, the warmth of the fire, and the joy of cooking outdoors.
• •Highlight Tradition and Authenticity: Weave in references to the heritage of "asado," artisanal craftsmanship, and the authentic experience Alacruz provides. Use Spanish terms like "asado," "parrilla," and "fuego" where appropriate, ensuring they resonate with the target audience.
• •Foster a Sense of Community: Address the audience as part of the "Alacruz family." Encourage sharing, interaction, and storytelling around their grilling experiences. Emphasize the role of the grills in creating memories with friends and family.
• •Showcase Quality and Durability with Confidence: Speak to the premium nature of the materials and the lasting value of the products. Use strong, confident language when describing the craftsmanship and performance, backed by customer testimonials where possible.
• •Maintain a Friendly and Approachable Voice: Even while highlighting premium quality, ensure the tone remains welcoming and accessible. Be helpful in blogs and social media, offering tips and engaging with customer queries in a supportive manner, reflecting their positive customer service.

Social Perception

Positive, Experts in Grilling, Good Customer Service, Associated with Tradition and Authentic Grilling, Aspirational

Copy Examples

• •Alacruz Asadores: Where Passion Forges Perfection. Experience the Art of Fire. Born from a shared love for the flame, our artisanal grills are crafted not just from steel, but from a tradition of bringing people together. Elevate your gatherings from simple meals to unforgettable moments.
• •It's more than a barbecue. It's a tradition, a gathering, a taste of authentic 'asado' culture. 🔥 What memories will you create around your Alacruz grill this weekend? Share your moments! #AlacruzFamilia #AsadoTradition #FireUpTheFlavour
• •Meticulously engineered for the discerning grill master. Each Alacruz Asador is a testament to superior craftsmanship, using premium materials designed for a lifetime of culinary adventures and shared joy.
• •Unlock the Secrets of the Perfect Asado: Tips from the Alacruz Masters. At Alacruz, the fire is in our soul. We don't just build grills; we live the 'asado' life. Let our founders, Federico and Franco, guide you through the nuances of achieving that perfect, smoky flavor that defines a true Argentinian barbecue.
• •Founded by two friends united by the primal call of fire, Alacruz Asadores is built on passion, quality, and the joy of shared experiences. We believe every flame tells a story, every meal is a celebration. Join the Alacruz family and let's create unforgettable moments together, around the warmth of a good barbecue.