Brand Tone

Warm, Personal, Artisanal, Passionate, Inspiring, Celebratory, Authentic, Heartfelt, Playful and Sweet

Brand Values

• •Love & Dedication
• •Handcrafted Quality & Uniqueness
• •Storytelling & Meaning
• •Celebration of Special Moments
• •Inspiration
• •Authenticity
• •Sustainability

Best Practices

• •Always Lead with "Love" and "Handmade"
• •Use Storytelling Language
• •Maintain a Warm, Personal, and Slightly Playful Voice
• •Highlight Craftsmanship and Uniqueness
• •Incorporate Values Consistently

Social Perception

Heartfelt, artistic, and provides meaningful, handcrafted products. Friendly, creative, and approachable brand that cares about love and connection. Charming and affectionate appeal.

Copy Examples

• •More than just a necklace, it's a whisper of love, handcrafted just for you. Each detail of our 'Eternal Embrace' pendant is shaped with passion and dedication, designed to capture your unique story and celebrate the moments that matter most. Wear a little piece of art, made with kisses and meant to inspire.
• •Sparkle with stories untold ✨ Our new collection of handmade earrings has arrived! Crafted with love, each pair is a tiny celebration of life's beautiful moments. Which story will yours tell? #HechoConBesos #HandmadeJewelry #MadeWithLove #UniquePieces #CelebrateMoments
• •At Hecho con Besos, every piece begins with a spark of love. We pour our hearts into creating unique, handcrafted jewelry and apparel that do more than just adorn – they tell your story and celebrate your journey. Discover the art of heartfelt gifting and personal treasures, made with dedication, just for you.
• •Sealed with a Kiss: Discover New Handcrafted Treasures from Hecho con Besos! 💖
• •Lovingly Handmade, Beautifully You. Explore jewelry and gifts that tell a story. Hecho con Besos – Crafted with passion, designed to celebrate.