Brand Tone

Artisanal & Passionate, Warm & Affective, Authentic & Genuine, Elegant & Sophisticated, Nature-Inspired & Simple

Brand Values

• •Artisanal Craftsmanship
• •Authenticity & Originality
• •Beauty & Aesthetics
• •Passion for Art & Design
• •Connection & Affection
• •Quality
• •Tradition & Innovation
• •Customer Satisfaction

Best Practices

• •Embrace "Handmade" Storytelling: Always weave in the narrative of artisanal creation, the uniqueness of each piece, and the passion of the founders (Carina and Natalia).
• •Use Warm and Emotive Language: Incorporate words like "affection," "passion," "warmth," "heartfelt," "beauty," and "unique" to connect with customers on an emotional level, reflecting the "feitas à mão com afeto" ethos.
• •Highlight Natural Inspiration and Authenticity: Reference inspirations from nature, organic forms, and the genuine qualities of clay to reinforce the brand's connection to the earth and traditional craftsmanship.
• •Maintain a Personal and Approachable Voice: Even when showcasing elegance, ensure the tone remains friendly and personal, as if speaking directly from the artisans or a close-knit studio.
• •Be Consistent Across All Channels: Ensure the website, social media captions, product descriptions, and any customer communication all reflect the same artisanal, warm, and authentic tone. Visuals should also align with this feeling.

Social Perception

Highly Positive, Excellent Customer Service, Transformative Products, Trustworthy

Copy Examples

• •Quarel Ceramica: Where Clay Takes Heartfelt Form. Discover artisanal ceramic pieces, each handcrafted with passion and inspired by nature's simple elegance. Bring warmth and unique beauty into your home.
• •From our hands to your home. ✨ Each Quarel ceramic piece is a story of art, affection, and the timeless beauty of handmade craftsmanship. What space will you transform? #QuarelCeramica #HandmadeHome #ArtisanalDecor
• •...lovingly shaped by our artisans, Carina and Natalia. This unique [Product Name] carries the warmth of traditional ceramic art, designed to make your everyday moments more beautiful and connected.
• •At Quarel Ceramica, we believe in the soul of handmade. Two friends, united by a love for art and design, pour their passion into every unique piece. We're not just crafting ceramics; we're shaping moments of beauty and affection for your home.
• •An Invitation to Authentic Beauty: Explore the New Quarel Collection. Step into a world where every ceramic tells a story of dedication and natural inspiration. Our latest collection is here, ready to add a touch of unique, handcrafted elegance to your cherished spaces.