Brand Tone

Friendly and Approachable, Helpful and Supportive, Enthusiastic and Celebratory, Personal and Relatable

Brand Values

• •Quality
• •Creativity and Personalization
• •Customer Satisfaction
• •Ease of Use
• •Community
• •Passion

Best Practices

• •Embrace "Bekkie's Voice": Write as if you are a friendly, passionate baker (like Bekkie) talking to a fellow enthusiast. Use approachable language, emojis where appropriate (especially on social media), and a generally upbeat tone.
• •Focus on the "Joy Of Creation": Frame product benefits around the happiness and satisfaction customers feel when they create and share their personalized cakes. Highlight the ease and fun involved.
• •Be Genuinely Helpful: Offer tips, answer questions promptly and thoroughly, and provide clear instructions. Your copy should aim to empower customers.
• •Celebrate Your Customers: Regularly feature user-generated content and express genuine appreciation. This reinforces the community value and provides social proof. Make them the heroes of their baking stories.
• •Develop a Style Guide Snippet: Create a brief internal guide with keywords (e.g., "easy," "fun," "celebrate," "create," "personalize," "quality"), preferred phrases, and a "do's and don'ts" list for tone to ensure everyone writing copy understands and applies it consistently. For example: *Do: Use exclamation points to convey enthusiasm. Don't: Use overly technical jargon.*

Social Perception

Positive, Reliable, Inspiring, Enabler of Celebrations, Supportive of Small Businesses/Hobbyists

Copy Examples

• •Bring your bakes to life! ✨ Our vibrant edible prints make it super easy to add that WOW factor to any cake. Got a birthday coming up? Let's make it extra special! 😉 #EdiblePrintsUK #CakeDecoratingJoy #PersonalisedCakes
• •Ready to create a showstopper? 🎉 Get 15% off all custom photo toppers this week! Upload your favourite pic and let us handle the magic. Your celebrations deserve the best! #CustomCakeToppers #BakingFun #EdibleArt
• •Look at this incredible creation by @[CustomerHandle] using our [Product Name]! 🤩 We're absolutely blown away by your talent! Thanks for sharing the cake love with us. Keep those amazing bakes coming! #SpottedAtEdiblePrints #CustomerLove #CakeInspo
• •Hey Bakers! 👋 Bekkie here! We've just launched a brand new range of [New Product Category, e.g., floral edible prints] perfect for [Occasion, e.g., spring celebrations]! So easy to use and they look simply stunning. Check them out and let your creativity bloom! 🌸
• •Tired of tricky piping? 🤔 Our edible cake toppers are your secret weapon for professional-looking cakes in minutes! Perfect for busy bakers and party planners. Explore our designs or create your own today! 🎂 #EffortlessBaking #CakeToppers #PartyPerfection