Brand Tone

Empowering, Supportive, Solution-Oriented, Authentic, Approachable & Community-Focused

Brand Values

• •Empowerment
• •Quality & Authenticity
• •Heritage & Experience
• •Customer-Centricity
• •Holistic Beauty & Wellness

Best Practices

• •Develop a Brand Voice Guide: Document the brand's tone (empowering, supportive, authentic, etc.), key messaging themes, preferred vocabulary (and words to avoid), and grammatical style (e.g., use of contractions, Spanish/English mix). Share this with anyone creating content.
• •Always Prioritize Empowerment: Ensure copy uplifts and instills confidence rather than focusing on perceived flaws. Frame products as tools for enhancement and self-expression.
• •Maintain Bilingual Authenticity (if applicable): If targeting both English and Spanish-speaking audiences, ensure translations are not just literal but culturally relevant and maintain the intended emotional tone. Consider when to use which language or a mix.
• •Focus on "Feel" as much as "Look": While shapewear is visual, emphasize how the products make the wearer *feel* (confident, comfortable, supported, beautiful). Connect the physical benefits to emotional outcomes.
• •Be Consistent Across All Channels: Whether it's a TikTok caption, a website product description, a Facebook ad, or an email newsletter, the underlying tone and core values should be recognizable and consistent, reinforcing the brand identity.

Social Perception

A trusted source for high-quality Colombian shapewear that delivers visible results while promoting self-confidence. A caring and knowledgeable brand for specific recovery needs. The bilingual approach is likely well-received by and fosters a connection with the Hispanic community.

Copy Examples

• •Step into your power. Our Faja Colombiana isn't just about shaping your silhouette—it's about sculpting your confidence. Feel beautiful, feel unstoppable. #ArbellasUSA #ShapeYourConfidence
• •¡Celebra cada curva, cada momento! ✨ At Arbellas USA, we believe in the beauty of real women. Our shapewear is designed to support you and enhance your natural figure. What makes you feel most confident? Share below! 👇 #ArbellasCommunity #BellezaReal
• •Experience the Art of Colombian Shapewear. For over 20 years, Arbellas has crafted authentic fajas with innovative design and premium quality. Discover the difference. #HechoEnColombiaConAmor
• •Your Comfort & Recovery, Our Priority. Arbellas USA Post-Surgery garments offer gentle support and exceptional comfort when you need it most. Crafted with care, designed for your well-being. Learn more about our specialized collection.
• •Hello gorgeous! Ready to enhance that beautiful figure? Our latest collection of bodysuits and waist trainers is here to help you look and feel your absolute best, effortlessly. Swipe to see the magic! 💖 #ArbellasBeauty #FigureEnhancing