Brand Tone

Elegant & Sophisticated, Responsible & Conscious, Creative & Inspiring, Customer-Centric & Appreciative, Joyful & Celebratory

Brand Values

• •Sustainability & Environmental Responsibility
• •Quality Craftsmanship & Durability
• •Design Excellence & Timelessness
• •Personalization & Uniqueness
• •Transparency
• •Customer Connection & Celebration
• •Ethical Practices
• •Giving Back

Best Practices

• •Develop a Brand Voice Guide: Document key attributes of your tone (e.g., "Elegant," "Conscious," "Inspiring," "Warm") with do's and don'ts and example phrases. Share this with anyone creating content.
• •Prioritize Value-Driven Language: Consistently weave in terms related to your core values like "sustainability," "eco-friendly," "handcrafted," "personalized," "quality," and "timeless" in product descriptions, social media, and all communications.
• •Focus on "You" and Your Story: Address the customer directly and highlight how your products fit into their lives, help them express themselves, or celebrate their moments. Use storytelling to connect emotionally.
• •Maintain Visual-Verbal Cohesion: Ensure the tone of your copy matches the style of your product photography and website design. If visuals are elegant and modern, the language should reflect that sophistication.
• •Review and Refine Regularly: Periodically audit your website copy, social media posts, and marketing materials to ensure they consistently reflect the desired brand tone and values. Gather feedback and make adjustments as needed.

Social Perception

Customers perceive the brand positively, appreciating the stylish and durable products. The commitment to sustainability and eco-friendliness is a noted and valued aspect. The quality of the acrylic and craftsmanship receives praise. The brand is seen as offering elegant and sophisticated products suitable for enhancing home decor and for special occasions. There's an appreciation for the ability to customize products, adding a personal touch.

Copy Examples

• •Headline: "Elegance, Crafted Responsibly. Your Story, Our Acrylic." Body: Discover bespoke acrylic coasters and decor that blend timeless design with a deep commitment to sustainability. Personalize a piece that’s uniquely yours and kind to the earth.
• •Social Media Post: "Transform everyday moments into cherished memories. ✨ Our sustainably sourced acrylic trays are designed to last, bringing a touch of personalized elegance to your home. Create yours today and help us give back with every purchase. #Acrylicrafted #SustainableStyle #PersonalizedGifts"
• •Product Description Snippet (for custom coasters): "Unleash your creativity with our Modern Masterpieces Collection. Crafted from premium, eco-friendly acrylic, these coasters are more than just protective—they're a statement. Upload your design or choose from ours to create a truly one-of-a-kind set that reflects your unique style and values."
• •Email Subject Line: "Inspired Designs, Conscious Crafting: See What’s New at Acrylicrafted" Email Body Excerpt: "At Acrylicrafted, we believe in beauty that doesn’t compromise our planet. Explore our latest collection of responsibly designed acrylic decor, perfect for adding a sophisticated and personal touch to any space. Because every detail matters."
• •Brand Story Snippet: "More than just acrylic, we craft stories. We're dedicated to bringing joy and elegance into your home through pieces that are not only beautiful but also responsibly made. Join us in celebrating sustainable craftsmanship and the art of personalization."