Brand Tone

Enthusiastic, Expert, Premium, Safety-Conscious, Helpful

Brand Values

• •Safety
• •Quality & Excellence
• •Customization & Individuality
• •Passion for Equestrian Sport
• •Customer Satisfaction

Best Practices

• •Maintain a consistent tone of enthusiastic expertise.
• •Always highlight safety features and certifications.
• •Showcase customization options to emphasize individuality.
• •Use equestrian-specific language to resonate with the target audience.
• •Provide clear contact information and express a willingness to assist customers.

Social Perception

High-end, safety-conscious, stylish, expert-guided choice for equestrians.

Copy Examples

• •"Trust the experts at About Helmets to introduce you to the best."
• •"Let our 15 years of experience guide your choice."
• •"Unrivaled Safety, Endless Customization, Expert Advice."
• •"Design your dream KEP Italia helmet with our expert guidance and express shipping!"
• •"Experience the perfect blend of safety, elegance, and customization with KEP Italia."