Brand Tone

Sophisticated, Efficacious, and Empowering

Brand Values

• •Quality
• •Efficacy
• •Empowerment
• •Revelation/Expression
• •Sensory Experience/Euphoria

Best Practices

• •Develop a Core Messaging Guide: Document key brand phrases, approved terminology for ingredients and results (e.g., "illuminate" vs. "brighten," "efficacious" vs. "works well"), and the overarching emotional impact desired (e.g., empowerment, sophistication).
• •Emphasize "Revelation" and "Efficacy": Consistently weave the concept of "evincing" (revealing, showing clearly) positive qualities (radiance, confidence, elegance) and the science-backed effectiveness of the skincare products.
• •Maintain a Dual Tone where Appropriate: Use a more clinical, results-oriented tone for skincare product details (highlighting science and benefits) while employing a more evocative, luxurious, and emotional tone for fragrances. Ensure the overarching brand voice remains empowering and sophisticated.
• •Focus on "You" and Empowerment: Frame benefits around the customer's experience and feelings. Use language that suggests transformation, confidence, and self-expression (e.g., "Reveal *your* radiance," "Experience *your* euphoria").
• •Ensure Clarity and Avoid Overly Technical Jargon (without diluting science): While "science-backed" is a value, copy should remain accessible. Explain complex ingredients or processes in terms of their tangible benefits to the user, striking a balance between scientific credibility and understandable language. For instance, instead of just listing "peptide complex," explain it as "a potent peptide complex that visibly firms and smooths."

Social Perception

Low Visibility, Potential for Confusion, Website-Reliant Perception

Copy Examples

• •Reveal your inherent radiance. Evince London’s Advanced Vitamin C Complex is scientifically formulated to illuminate, protect, and empower your skin. Experience the confidence of a visibly brighter, more youthful complexion.
• •Evince London presents Never Ending. An exquisite Extrait de Parfum where opulent florals entwine with warm musk and rich woods. Unveil a scent that lingers, a signature of enduring elegance and personal euphoria.
• •At Evince London, we believe in the power of revelation – revealing your most confident self. From science-backed skincare that delivers tangible results to luxurious fragrances that evoke profound feeling, we craft experiences that empower and inspire.
• •Introducing [New Product Name] by Evince London. Discover the art of transformation with our latest innovation in advanced skincare. Formulated with potent [Key Ingredient], designed to [Key Benefit]. Evince your best skin.
• •Let your hair whisper tales of elegance. Evince London's Never Ending Hair Perfume, enriched with Keratin and Pro Vitamin B5, not only imbues a captivating trail of [Key Notes] but also nurtures and strengthens every strand. Evince a new dimension of allure.