Brand Tone

Direct and Informative, Enthusiastic (for vaping)

Brand Values

• •Variety and Choice
• •Value for Money
• •Authenticity
• •Customer Convenience
• •Expertise (implied)

Best Practices

• •Highlight Value and Variety: Consistently emphasize the extensive product range and competitive pricing/deals, as these are core to the current brand messaging.
• •Engage and Inform: While promotional content is key, consider incorporating informative content (e.g., explaining different vape types, new technologies, responsible usage tips) to build trust and position Vapourse as knowledgeable, in line with their claim of offering expert advice.
• •Address Concerns: Acknowledge the ongoing discussions around vaping health impacts and responsible use. This shows the brand is aware and considerate.
• •Optimize for SEO: Ensure product descriptions and website content are optimized for relevant vaping-related keywords to improve search engine visibility.
• •Monitor and Respond to Reviews: Keep a close eye on customer reviews across various platforms and promptly address any concerns or issues raised.

Social Perception

Vapourse is perceived as a supplier of a wide array of vaping products, catering to both new and experienced vapers.

Copy Examples

• •Manchester's go-to destination for all things vaping since 2019
• •Premium e-liquids, disposable vapes, starter kits, vape pods, and advanced vape mods
• •FREE delivery on orders over £50
• •Next-day delivery across the UK
• •Join thousands of satisfied customers and discover why Vapourse is your trusted vape partner