Brand Tone

Clear, concise, and easy to understand. Focus on simplicity and usability.

Brand Values

• •Easy-to-use
• •Clarity
• •Simplicity
• •User-friendly
• •Practicality

Best Practices

• •Prioritize Clarity and Ease of Understanding: Ensure all copy, especially instructions or product benefits, is clear, concise, and avoids unnecessary jargon.
• •Develop a Brand Voice Guide: Create a simple internal document outlining key brand vocabulary, a "words we love" and "words we avoid" list, and examples of on-brand sentences.
• •Focus on the user's needs and pain points. Show empathy and understanding in your copy.
• •Use active voice and strong verbs to create engaging and persuasive content.
• •Maintain a consistent tone across all platforms and touchpoints.

Social Perception

A brand that is approachable, helpful, and focused on providing practical solutions. Perceived as a reliable source for user-friendly digital products.

Copy Examples

• •Our planners are designed to be easy to use, so you can focus on what matters most.
• •Get organized and stay productive with our simple and intuitive digital templates.
• •Simplify your life with our user-friendly digital tools.
• •Unlock your potential with our easy-to-use branding kits.
• •Create a professional brand identity in minutes with our simple design templates.