Brand Tone

Professional and Reliable, Trustworthy and Dependable, Efficient and Prompt, Helpful and Customer-Focused, No-Nonsense and Direct

Brand Values

• •Quality Workmanship
• •Reliability
• •Customer Satisfaction
• •Experience and Expertise
• •Local Community Focus
• •Integrity
• •Responsiveness

Best Practices

• •Prioritize Clarity and Directness: Given the nature of their services (often urgent or needs-based), copy should be easy to understand, avoiding jargon where possible, and getting straight to the point about solutions and benefits.
• •Emphasize Experience and Reliability: Consistently weave in their long history (since 1980), family-owned status, and commitment to dependable service in messaging. This builds trust.
• •Maintain a Professional yet Approachable Voice: While professionalism is key, especially in B2B communications, the tone should still be approachable and helpful, reflecting their local, family-business roots. Avoid overly corporate or cold language.
• •Focus on Solutions and Peace of Mind: Customers often seek their services during stressful situations (e.g., a broken window). Copy should reassure them that Barwon Glass can solve their problem efficiently and effectively.
• •Ensure Consistency Across All Touchpoints: Whether it's website copy, an email response, a potential social media post, or an ad, the tone should remain consistent. Develop a simple style guide if multiple people are creating content. Use keywords like "reliable," "experienced," "quality," "fast," and "professional" consistently.

Social Perception

A Long-Established and Reputable Local Business, Go-To for Emergency Glass Repairs, Professional and Competent, Reasonably Priced, Dependable

Copy Examples

• •Headline for Emergency Service Ad: Shattered Glass? Fast, Reliable 24/7 Emergency Glazing in Geelong. Barwon Glass – We’re There When You Need Us.
• •Website 'About Us' Snippet: For over 30 years, Barwon Glass, a family-owned Geelong business, has provided professional glazing solutions you can trust. From emergency repairs to custom installations, our experienced team delivers quality workmanship, every time.
• •Social Media Post (if they were to start): Need a new shower screen or a replacement window? Barwon Glass offers expert advice and quality installation for all your residential glazing needs. Get a clear view with Geelong's trusted glaziers. Call us for a quote!
• •Flyer Copy for Commercial Services: Barwon Glass: Your Partner for Commercial Glazing. Shopfronts, office partitions, safety glass – we deliver professional, durable, and compliant solutions to keep your Geelong business looking sharp and secure. Experience the Barwon Glass difference.
• •Response to a Positive Online Review: Thank you for your kind words! We're pleased to hear our team provided prompt and professional service. At Barwon Glass, customer satisfaction is our priority. We appreciate your business!