Brand Tone

Playful, Endearing, Nostalgic, Traditional, and Wholesome.

Brand Values

• •Tradition
• •Nostalgia
• •Authenticity
• •Wholesomeness
• •Playfulness

Best Practices

• •Maintain a playful and endearing tone, referencing the 'Maakhan Chor' narrative.
• •Emphasize the traditional and nostalgic aspects of the snack.
• •Use vivid language to describe the taste and texture of the peanuts and jaggery.
• •Incorporate elements of Indian culture and mythology.
• •Highlight the natural and wholesome qualities of the ingredients.

Social Perception

A beloved, traditional Indian snack that evokes feelings of nostalgia and cultural pride. It's perceived as a treat that connects consumers to their heritage.

Copy Examples

• •Steal a taste of tradition! Our Maakhan Chor peanuts and jaggery will transport you back to Gokul.
• •Little Krishna's favorite snack, now yours! Experience the divine taste of Maakhan Chor.
• •Crafted with love and the finest Bharuchi peanuts, our Maakhan Chor is a guilt-free indulgence.
• •The taste of childhood, reimagined. Our Maakhan Chor is a perfect blend of peanuts and jaggery.
• •Unwrap the magic of Maakhan Chor – a snack as delightful as Krishna's mischievous adventures.