Brand Tone

transactional and value-oriented

Brand Values

• •Affordability
• •Accessibility
• •Comprehensive Support

Best Practices

• •Prioritize Transparency: Acknowledge and address customer feedback, both positive and negative. Being transparent about processes, shipping times, and potential delays can help manage expectations and build trust.
• •Humanize the Brand: Move beyond a purely transactional tone. Use "we" and "our team" to create a sense of a dedicated group of people behind the website. Sharing stories or photos of the team can also help build a connection.
• •Ensure Consistency Across All Channels: Although social media is currently inactive, any future activity should align with the desired brand tone. The voice used in customer service emails, on the website, and in any marketing materials should be consistent.
• •Focus on the "Why," Not Just the "What": Instead of only stating "free shipping," explain why it's offered (e.g., "to make your purchase as seamless as possible"). This adds a layer of customer-centric value to the brand's offerings.
• •Develop a Clear Brand Voice Guide: Create an internal document that outlines the brand's tone, values, and messaging pillars. This will ensure that anyone creating content for the brand does so in a consistent and intentional manner. This guide should be the foundation for all communication, from website copy to customer service scripts.

Social Perception

largely negative, characterized by poor customer service, product and shipping issues, warranty and return difficulties, and scam allegations.

Copy Examples

• •Headline: Your Adventure, Delivered. Free Shipping on All Powersports Vehicles. Body: At 24 Power Sports, we believe the thrill of the ride should start with a smooth purchase. That's why we offer free shipping directly to your door on our entire range of ATVs, dirt bikes, and UTVs. Start your next adventure with confidence.
• •Headline: Ride with Confidence. Our Full Parts Support Guarantee. Body: The journey doesn't end at checkout. We stand behind every vehicle we sell with comprehensive parts support. From routine maintenance to unexpected repairs, our team is here to ensure you spend less time in the garage and more time on the trail.
• •Headline: The Trail is Calling. Are You Ready? Body: Don't just dream about your next off-road adventure—make it a reality. Explore our curated selection of high-performance powersports vehicles, all backed by our lowest price promise. Your new ride is just a click away.
• •Headline: From Our Warehouse to Your Weekend. Body: Why wait for the weekend? With our streamlined online ordering and fast, free shipping, you can get the powersports vehicle you've been dreaming of sooner than you think. At 24 Power Sports, we're dedicated to fueling your passion for adventure.
• •Headline: Real Riders, Real Reviews, Real Support. Body: We're more than just an online store; we're a community of powersports enthusiasts. We are committed to providing a transparent and supportive buying experience. Our knowledgeable team is here to answer your questions and help you find the perfect vehicle for your needs.