Brand Tone

Direct, Transactional, and Efficient.

Brand Values

• •Cost-Effectiveness
• •Speed
• •Efficiency
• •Accessibility

Best Practices

• •Lead with Price and Speed: Always place the core benefits of 'cheap' and 'fast' at the forefront of any headline or opening sentence. This is the brand's primary differentiator.
• •Keep it Simple and Direct: Avoid jargon, creative fluff, or lengthy brand stories. Use short, declarative sentences. The goal is to facilitate a quick and easy transaction, and the copy should reflect that.
• •Emphasize Logistical Benefits: Consistently mention the '1-2 day shipping to Calgary' and the 'Western Canada advantage.' This reinforces both the speed and cost-saving claims.
• •Use Action-Oriented Language: Employ strong, clear calls-to-action (CTAs) that encourage immediate transactions. Examples include: 'Order Now,' 'Upload Your File,' 'Get a Quote,' and 'Shop Stickers.'
• •Maintain a Consistent Product Focus: Ensure the copy is always tied to a specific product or service (e.g., 'Foam Board,' 'Retractable Banner'). The brand is product-centric, so the copy should guide users directly to what they need.

Social Perception

Customers perceive the brand as a functional, no-frills service provider, primarily found through searches for 'cheap' or 'fast' sign printing, leading to a transactional relationship due to limited public feedback.

Copy Examples

• •Need a sign tomorrow? Don't pay for rush fees and slow shipping. We print and ship from Vancouver to Calgary in 1-2 days. Order now and get the cheapest, fastest signs in Western Canada.
• •Headline: Fast & Cheap Signs - 24hourSign.ca Description: Banners, Posters, & Foam Boards. Low Prices Guaranteed. Fast 1-2 Day Shipping to Calgary. Order Online in Minutes.
• •Get your message on the street, fast. Our A-Frame signs are durable, portable, and printed with your design. Perfect for retail promotions and events. The most cost-effective sidewalk advertising available online.
• •Subject: Cut Your Signage Budget by 30% Stop overpaying for signs from Eastern Canada. Our Vancouver factory provides high-quality printing with faster, cheaper shipping to your business in Calgary. See our trade prices for banners, decals, and bulk posters.
• •Deadline approaching? Our RUSH service has you covered. Upload your file before 2 PM for next-day dispatch. When you need it now and on budget, we deliver.