Brand Tone

Encouraging and hopeful, stemming from personal testimony and conviction, direct about its Catholic foundation and mission, bold yet friendly in its approach to sharing faith.

Brand Values

• •Faith & Evangelization: Spreading the Christian Gospel, specifically within the Catholic tradition.
• •Stewardship & Eco-consciousness: Using eco-friendly garments, inks, and packaging.
• •Charity: Donating a portion of all proceeds to those in need.
• •Prayer & Community: Remembering all customers in daily prayers and aiming to connect with fellow Catholics.
• •Proclamation & Witness: Encouraging wearers to boldly share their faith.
• •Love & Care: Products are made with "love and care for the Gospel of Jesus Christ and God's creation."
• •Hope & Freedom in Christ: Emphasizing the "GOOD NEWS" that Jesus came to rescue humanity from sin and death.

Best Practices

• •Anchor in the "Why": Always circle back to the core mission: sharing the "GOOD NEWS" of Jesus Christ and evangelizing through fashion.
• •Use "We" Language to Foster Community: Phrases like "Join Rescue Story in renewing your faith" or "We're a partner to Catholics"
• •Maintain a Hopeful and Encouraging Voice: The message is about rescue, freedom, and hope in God.
• •Integrate Key Brand Phrases Naturally: Weave in signature phrases like "Go Forth and Wear the GOOD NEWS™" or references to "the greatest rescue story ever told"
• •Be Authentic and Personal (When Appropriate): The founder's personal testimony is a key part of the brand's origin.

Social Perception

Inspiring, uplifting, a tool for evangelization, eco-conscious (secondary to the faith-based messaging).

Copy Examples

• •That's GREAT NEWS!
• •Our apparel is designed to do just that – to gently and joyfully share the Word of God.
• •Each day is a gift, an opportunity to draw closer to Christ and share His message.
• •Go Forth and Wear the GOOD NEWS™
• •Join Rescue Story in renewing your faith