Brand Tone

Professional, reliable, and customer-focused, with an emphasis on expertise and partnership.

Brand Values

• •Quality
• •Competitive Pricing
• •Comprehensive Range
• •Reliability & Efficiency
• •Partnership
• •Accessibility

Best Practices

• •Use clear and direct language, avoiding jargon where possible.
• •Emphasize the quality and reliability of products.
• •Highlight competitive pricing and value for money.
• •Focus on customer service and support throughout the buying process.
• •Showcase the comprehensive range of products and services available.

Social Perception

A dependable and trustworthy partner for both trade professionals and DIY enthusiasts, offering quality products, competitive pricing, and excellent customer service.

Copy Examples

• •"At Construction Material Online, we pride ourselves on providing quality products and exceptional service to both trade professionals and DIY enthusiasts."
• •"Request a New Product: Can't find what you're looking for? Let us know, and we'll do our best to source it for you."
• •"Competitive trade prices on an extensive range of construction materials and tools – your one-stop shop for any project, big or small."
• •"Fast Delivery: Get the materials you need, when you need them, with our reliable delivery services."
• •"Building strong relationships with our suppliers is key to our success, ensuring we can offer the best products and prices to our customers."