Brand Tone

Youthful and Trendy, Aspirational and Empowering, Culturally Connected (specifically Vietnamese), Approachable and Friendly, Informative (for beauty products)

Brand Values

• •Self-Expression and Individuality
• •Empowerment and Confidence
• •Quality and Affordability
• •Customer Service
• •Cultural Celebration and Diversity
• •Social Impact (Stated)

Best Practices

• •Know Your "Bae": Always keep the target audience (young, fashion-conscious women, including those with Vietnamese cultural ties) in mind. Use language, references, and visuals that resonate with them.
• •Balance Trendy with Timeless: While embracing current slang and trends (like "bae," "glow-up," "vibe"), ensure the core message of empowerment, quality, and cultural appreciation remains consistent and doesn't become outdated quickly.
• •Authentic Cultural Connection: When highlighting items like Áo Dài, ensure the messaging is respectful, celebratory, and authentic. Use correct terminology and acknowledge the cultural significance.
• •Visual-Verbal Harmony: Ensure the visual style of product photography, social media imagery, and website design aligns with the written tone. Youthful, vibrant, and empowering visuals should accompany similar text.
• •Empowerment as a Golden Thread: Weave the theme of empowerment and self-expression into all communications, whether talking about a trendy top, a beauty product, or a traditional garment. This reinforces a core brand value.

Social Perception

Positive Leanings (Inferred from Brand Messaging), Potential Trust Concerns, Niche Appeal, Social Media Engagement

Copy Examples

• •Stop scrolling, start shining ✨ Your next fave OOTD just dropped. Embrace your vibe, own your style. #WhatBae #NewCollection #StreetStyleGlow
• •Tết loading... 🧧✨ Feel the tradition, radiate elegance. Our new Áo Dài collection is here to make your Lunar New Year unforgettable. Shop now at whatbae.us or visit our Garden Grove store! #WhatBaeStyle #AoDaiTet #VietnameseTradition #Tet2025 #GardenGrove
• •Unlock your glow-up! 💖 Our latest beauty essentials are curated to make you feel confident and radiant from the inside out. Because you deserve to shine. #WhatBaeBeauty #SkincareSecrets #EmpowerYourBeauty
• •Founded by a passion for style that empowers. At What Bae, we believe fashion is your voice. Wear it loud, wear it proud. What will your style say today? #WhatBae #FashionWithPurpose #Individuality
• •Your Garden Grove style destination! 🛍️ Come say hi at 7663 Garden Grove Blvd & discover the latest trends and timeless traditions. Can't wait to see you, bae! #WhatBaeInStore #ShopLocalCA #FashionCommunity