Brand Tone

Authentic & High-Quality, Wellness-Oriented & Mindful, Approachable & Friendly, Modern & Aesthetic, Educational

Brand Values

• •Quality & Authenticity
• •Health & Well-being
• •Ritual & Experience
• •Customer Satisfaction
• •Transparency

Best Practices

• •Prioritize Authenticity & Quality: Always highlight the Japanese origin (Kyoto/Uji), ceremonial grade, and direct sourcing. Use phrases like "authentic Japanese matcha," "premium ceremonial grade," "sourced directly from Uji, Japan."
• •Emphasize Wellness & Mindful Ritual: Consistently weave in the health benefits (antioxidants, L-theanine, calm energy, focus) and the idea of matcha as a mindful ritual or a moment of peace. Use words like "ritual," "mindfulness," "calm," "focus," "wellness."
• •Maintain an Approachable & Positive Voice: Use warm, inviting language. Address the customer directly and create a sense of community. Share positive testimonials and user-generated content when appropriate.
• •Showcase Visual Appeal & Versatility: Use descriptive language that evokes the vibrant color and smooth texture. Highlight its use in lattes, traditional preparation, or even recipes, aligning with the aesthetic appeal often seen on social media.
• •Educate Gently: Briefly explain the benefits or unique aspects of ceremonial matcha without being overly technical. Make information accessible and easy to understand for both new and experienced matcha drinkers.

Social Perception

Positive for Quality Seekers & Beginners, Visually Appealing, Mixed Expert/Connoisseur Opinion, Associated with Wellness Trend, Good Value for Quality (for some)

Copy Examples

• •Headline: Your Daily Ritual, Elevated. Experience Authentic Kyoto Matcha. Body: Start your day with the smooth, vibrant taste of Matcha Sunday. Sourced from a family farm in Uji, Japan, our ceremonial grade matcha offers calm energy and mindful focus, without the jitters. Taste the tradition. Call to Action: Discover Your Zen.
• •Headline: More Than Just Tea. It's a Matcha Sunday Moment. Body: Whisk away the stress and sip on pure tranquility. Our premium matcha is packed with antioxidants and L-theanine to nourish your body and soothe your mind. Create your perfect matcha moment. Call to Action: Shop Wellness.
• •Headline: Smooth Energy. Bright Focus. Naturally. Body: Tired of coffee crashes? Switch to Matcha Sunday for sustained, jitter-free energy that keeps you focused and feeling great all day. Our ceremonial grade matcha is your secret to a productive and peaceful day. Call to Action: Feel the Difference.
• •Headline: From Kyoto, With Love. Your Perfect Cup Awaits. Body: Experience the authentic taste of Japan with Matcha Sunday. Our carefully sourced, stone-ground matcha delivers a uniquely smooth flavor and vibrant green hue. Perfect for lattes, traditional tea, or your favorite recipes. Call to Action: Taste Authenticity.
• •Headline: Join the Matcha Sunday Family! Body: See why our customers are making Matcha Sunday a beloved part of their daily routine. From its delightful smoothness to its calming energy, it's more than matcha – it’s a lifestyle. Share your #MatchaSunday moments! Call to Action: Get Your Matcha.