Brand Tone

Authentic, ethical, sustainable, and minimalist. The tone should be clear, informative, and reassuring, reflecting a commitment to quality, ethical production, and environmental responsibility.

Brand Values

• •Sustainability
• •Ethical Production
• •Quality
• •Minimalism
• •Connection to Nature

Best Practices

• •Emphasize the sustainability aspects of materials like Merboo™ fabric.
• •Highlight the ethical production practices in New Zealand.
• •Focus on the quality and durability of the garments.
• •Promote the minimalist design and versatility of the clothing.
• •Connect the brand to the natural beauty and heritage of New Zealand.

Social Perception

Positive and innovative, focusing on sustainability, ethical production, and high-quality natural materials. The perception should be one of a brand that cares about its impact on the planet and its customers.

Copy Examples

• •"Look Good, Feel Good, Do Good" - Our philosophy in every thread.
• •Experience the comfort and quality of Merboo™ fabric, ethically made in New Zealand.
• •Invest in timeless pieces that are kind to the planet and your wardrobe.
• •From the heart of New Zealand, crafted for conscious living.
• •Discover the difference of sustainable style with NatClo.