Brand Tone

Community-focused, inclusive, authentic, thoughtful, modern, street-savvy, positive, and uplifting.

Brand Values

• •Individuality and Self-Expression
• •Community and Unity
• •Authenticity
• •Inclusivity and Acceptance
• •Giving Back & Well-being

Best Practices

• •Use 'we' to foster a sense of community and shared values, reinforcing the 'Entourage' concept.
• •If authenticity is a value, avoid overly salesy or gimmicky language.
• •Tell stories related to identity and belonging.
• •Maintain consistent tone and values across all communication channels (website, social media, email).
• •Focus on building a community and positive impact.

Social Perception

A global community that embraces individuality, self-expression, authenticity, inclusivity, and well-being.

Copy Examples

• •Join our movement. Become part of the Entourage.
• •Thoughtfully designed apparel for expressing your unique style.
• •We believe in investing in people and seeing the human race as one.
• •Creating a judgment-free zone where everyone is welcome.
• •Supporting physical and mental health through community initiatives.